Interview Reported by CCTV News Broadcast on May 27, 2018

Against the backdrop of an overall economic downturn in Europe and increasingly fierce domestic competition, Mingyang Window Decorations rose to meet challenges. Having strategically parted with some customers and orders, the company achieved higher sales in the first half of 2018 compared with 2017, maintaining a steady growth momentum instead of seeing a decline.

Since the launch of its foreign‑trade business, July and August have generally been the off‑peak sales season each year. However, this year stands out from previous ones. Foreign‑trade order volumes have remained robust throughout July and August, with monthly deliveries exceeding 800,000 units. Orders for September also registered a substantial increase compared with 2017.

At present, orders continue on an upward trajectory. Furthermore, there has been a marked rise in new clients, new‑product projects and large‑volume orders versus prior years.

Since last year, global economic recovery has followed a rough and tortuous path. International market demand has stayed sluggish, while frequent shifts in geopolitics and trade frictions have exerted far‑reaching impacts on the global trade landscape.

In response, Chairman Zhang Nianqing called on management at all levels to unite as one, attach great importance to and fully push forward enterprise management upgrading. This constitutes a key initiative for consolidating corporate foundations, accelerating transformation, and improving quality and efficiency. It will help implement strategic control, enhance overall synergy and core competitiveness, and enable the company to embrace greater challenges and opportunities amid the tides of the market‑economy environment.